# Albacross

> Albacross is a B2B website visitor identification and intent data platform. It identifies the companies (not individual people) visiting your website, scores them by buying intent, and can automatically engage decision-makers at high-intent accounts through email and LinkedIn. Founded in Stockholm, Sweden in 2014, Albacross is built for GDPR compliance and publishes its pricing openly, starting at €59/month.

Last updated: 2026-09-29

## Key facts

- Headquarters: Stockholm, Sweden (founded 2014)
- Category: B2B website visitor identification, intent data, account-based marketing
- Identification level: company-level (the organization behind a visit), not person-level
- Customers: 10,000+ B2B companies
- Data network: 3+ billion events processed monthly
- Integrations: 30+ native integrations, including Salesforce, HubSpot, Pipedrive, Slack, Microsoft Teams, LinkedIn and Google Analytics
- API: Reveal API for programmatic IP-to-company lookups
- Compliance: designed for GDPR and CCPA; Data Processing Agreement available
- Free trial: 14 days, no credit card required

## Who Albacross is for

Albacross fits B2B sales and marketing teams, especially those based in Europe or selling into Europe, that want to:

- See which companies visit their website, including those that never fill in a form
- Prioritize accounts by buying intent and send them to their CRM, Slack or Teams
- Automatically follow up with decision-makers at high-intent companies
- Access visitor identification data programmatically through an API

Albacross identifies companies, not individual visitors. Teams that specifically need to identify the individual person behind each website visit should evaluate person-level identification tools instead.

## How it works

1. Install the Albacross tracking script on your website.
2. Albacross matches each visit to a company using its IP-to-company database and enriches it with firmographics such as company size, industry, revenue and location.
3. On-site behavior is combined with off-site research signals (through a partnership with Bombora) into buying intent scores.
4. High-intent companies are pushed to your CRM and alerts, and can trigger Auto-Engage™ email and LinkedIn sequences to decision-makers.

## Frequently asked questions

### Does Albacross identify individual people?
No. Albacross identifies the company behind a website visit and shows its firmographics and page activity. Verified email addresses and phone numbers for decision-makers at identified companies are available through credits included in each plan.

### Is Albacross GDPR compliant?
Albacross is built for GDPR and CCPA compliance and offers a Data Processing Agreement to customers. See the GDPR resources below for details.

### How is Albacross different from Leadfeeder?
Both identify the companies visiting a website. Albacross combines identification with built-in intent scoring, automated email and LinkedIn outreach (Auto-Engage™) and IP-based account-based advertising, with published pricing starting at €59/month. Note: Leadfeeder operated under the Dealfront brand from 2023 until March 2026, when it rebranded back to Leadfeeder.

### Is there a free trial?
Yes. Albacross offers a 14-day free trial with no credit card required.

### Does Albacross have an API?
Yes. The Reveal API takes an IP address and returns the matching company and its firmographic data. It is used to enrich product analytics, personalize websites, feed CRMs and power custom tools and AI agents.

## Core solution

### Gain Insight
- **Company identification**: See which businesses visit your website, even if they don't leave contact information
- **Firmographic enrichment**: Company size, industry, revenue and location for every identified company
- **On-site and off-site intent**: Website behavior plus off-site research signals through Bombora
- **100+ buying intent signals**: Behavioral data that indicates when a company is ready to buy

### Generate Leads
- **AI-powered segmentation**: Automatically groups visitors by how likely they are to convert
- **Real-time intent detection**: Flags high-intent behavior as it happens
- **Custom qualification**: Define your own qualification criteria, or let AI manage it
- **Lead scoring**: Prioritize accounts using behavioral and firmographic data

### Auto-Engage™
- **Automated personalized emails**: Email sequences to high-intent leads, triggered by their activity
- **LinkedIn engagement**: Automatically message key decision-makers on LinkedIn
- **Behavior-triggered messages**: Outreach triggered by specific actions, such as visiting key pages
- **Real-time notifications**: Slack or Microsoft Teams alerts when high-intent prospects engage or reply

### Other capabilities
- **Account-based marketing**: Target key accounts with display advertising based on IP mapping rather than cookies
- **Chrome extension**: Cross-verify contacts across 30+ data providers for accurate emails and phone numbers
- **LinkedIn Matched Audiences**: Automatically build and update LinkedIn audiences

## Pricing

All plans include verified email and phone number credits. Current prices are always listed at https://www.albacross.com/pricing.

- **Starter**: from €59/user/month, up to 100 identified companies per month
- **Professional**: from €149/user/month, up to 1,000 identified companies per month
- **Organisation**: from €375/user/month, custom number of identified companies
- **Free trial**: 14 days, no credit card required

## Products

- [Gain Insight](https://www.albacross.com/gain-insight): Website visitor identification and intent tracking
- [Generate Leads](https://www.albacross.com/generate-leads): AI-powered visitor segmentation and lead scoring
- [Auto-Engage™](https://www.albacross.com/auto-engage): Automated email and LinkedIn outreach sequences
- [Data API](https://www.albacross.com/data-api): Programmatic access to Albacross company identification data
- [Account Based Marketing](https://www.albacross.com/account-based-marketing): IP-based B2B advertising to key accounts
- [Chrome Plugin](https://www.albacross.com/chrome-plugin): Contact verification across 30+ data providers
- [LinkedIn Integration](https://www.albacross.com/linkedin): High-quality LinkedIn Matched Audiences

## Comparisons

- [Albacross vs Leadfeeder](https://www.albacross.com/leadfeeder-alternative): Albacross as a Leadfeeder (formerly Dealfront) alternative
- [Albacross vs Leadinfo](https://www.albacross.com/leadinfo-alternative): Albacross as a Leadinfo alternative
- [Albacross vs Snitcher](https://www.albacross.com/snitcher-alternative): Albacross as a Snitcher alternative

## GDPR and privacy

- [Albacross and GDPR](https://www.albacross.com/newsroom/albacross-gdpr): How Albacross approaches GDPR compliance
- [Data Processing Agreement](https://www.albacross.com/data-processing-agreement): DPA for Albacross customers
- [GDPR FAQ](https://help.albacross.com/en/articles/3933505-gdpr-frequently-asked-questions): Common GDPR questions answered
- [GDPR compliance checklist](https://help.albacross.com/en/articles/1933616-gdpr-compliance-checklist): Steps for using Albacross compliantly
- [Privacy Policy](https://www.albacross.com/privacy-policy): How Albacross handles personal data

## Docs

- [Reveal API documentation](https://reveal.api.albacross.com/docs/index.html?url=/public/albacross_reveal_api.yml): IP-to-company lookup API reference
- [Help Center](https://help.albacross.com/): Documentation, tutorials and support articles
- [Integration Marketplace](https://integrations.albacross.com/): All integrations and setup guides

## Integrations

- [Salesforce](https://integrations.albacross.com/listings/salesforce): Two-way CRM synchronization
- [HubSpot](https://integrations.albacross.com/listings/hubspot-crm): Marketing and sales automation integration
- [LinkedIn Matched Audiences](https://integrations.albacross.com/listings/linkedin-matched-audiences): Automatic audience list updates
- [All integrations](https://integrations.albacross.com/): Complete integration marketplace

## Customer stories

- [All success stories](https://www.albacross.com/success-stories): Customer case studies and results
- [PayFit](https://www.albacross.com/customer-stories/payfit)
- [CloudTalk](https://www.albacross.com/customer-stories/cloudtalk)
- [Omron](https://www.albacross.com/customer-stories/omron)
- [Spendesk](https://www.albacross.com/customer-stories/spendesk)
- [Planday](https://www.albacross.com/customer-stories/planday)
- [Qvantum](https://www.albacross.com/customer-stories/qvantum)

## Contact

- [Book a demo](https://www.albacross.com/book-a-demo): 30-minute product demonstration
- [Start free trial](https://www.albacross.com/register): 14 days free, no credit card needed

## Optional

- [Newsroom](https://www.albacross.com/newsroom): Company news and product updates
- [Bombora partnership](https://www.albacross.com/newsroom/bombora-partnership): Off-site intent data partnership
- [Become a Partner](https://www.albacross.com/become-a-partner): Partnership opportunities
- [Terms of Service](https://www.albacross.com/terms-of-service): Legal terms
- [Cookie Policy](https://www.albacross.com/cookie-policy): Cookie usage details
- [Careers](https://career.albacross.com/): Job opportunities at Albacross