For marketing teams

Prove which campaigns bring in real buyers

Albacross reveals the companies behind your traffic, shows which ones match your ICP and puts your ad budget behind the accounts that are actually in-market.

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No credit card · 14-day full access · 10,000+ B2B teams

The reality

Leadership doesn't want clicks. They want company names and pipeline.

The problem

You drive the traffic. You can't prove what it's worth.

Analytics shows sessions and bounce rates. It doesn't show which companies came, whether they fit your ICP or what happened next.

No proof of quality

Leadership asks how many visitors matched your ICP and you don't have an answer, while sales says the leads are bad.

Wasted ad spend

Retargeting reaches students, competitors and companies that will never buy, while cost per opportunity keeps climbing.

Lost credit

Marketing warms an account for months, sales closes the deal and your campaigns never show up in the story.

How Albacross helps

Turn anonymous traffic into accounts you can measure and target

Albacross identifies the companies behind your traffic, matches them to your ICP and gives you audiences you can put budget behind.

01 · VISIBILITY

See which companies every campaign brings in

Identify the companies behind your traffic and filter them by ICP fit, so every channel report shows quality, not just volume.

Company-level analyticsIndustry, size and location for every identified visitor.
ICP filtersSee what share of each channel's traffic fits your target profile.
Analytics integrationsSend company data to Google Analytics and Adobe Analytics.

Campaign: Q4 launchICP fit: A–B+ Add filter

Company	Source	ICP fit	Pages
TCTechCorp	LinkedIn Ads	A	9
GLGreenLeaf	Newsletter	A	6
SOSolaris	LinkedIn Ads	B	4
NINimbus	Organic search	B	7
NCNorthfield College	Google Ads	Not ICP	2

02 · TARGETING

Spend budget only on in-market accounts

Build audiences from high-intent accounts and run ads where they'll actually influence a deal.

LinkedIn Matched AudiencesSync high-intent accounts to LinkedIn in a click.
IP-based ABM display adsShow display ads to the exact companies you want to win.
Intent-based segmentsTarget by pages viewed, research topics and buying stage.

03 · IMPACT

Show the journey from first touch to demo request

Follow an account across every visit and channel, and share the same view with sales in your CRM.

Account journeysEvery visit, source and page in one timeline.
Bombora research signalsSpot accounts researching your category before they ever visit.
CRM syncAccounts and intent flow into HubSpot, Salesforce or Pipedrive.

The outcome

What changes when marketing can see accounts

Reports leadership trusts

Company names and ICP fit instead of sessions and clicks.

Less wasted spend

Ads reach in-market accounts, not everyone with a browser.

Aligned with sales

Both teams work from the same accounts and the same signals.

Earlier influence

Reach buying committees while they're still researching.

100

Intent signals scored per account

Integrations, including LinkedIn and Google Analytics

10K

B2B teams use Albacross

Albacross helps us turn website visits into real account insight — a faster way to prioritize, retarget, and act on the right prospects.

10k

Identified Accounts

100

Intent Signals Scored

Source of Truth

Martin H. Morrissette

Demand Gen, Epidemic Sound

Albacross has enabled our marketing teams to finally see the impact their work has on sales. I think Albacross definitely was the missing link in our demand engine.

10k

Identified Accounts

100

Intent Signals Scored

Source of Truth

Frederic Linfjärd

Director of Growth Marketing at Planday

We’ve seen impressive results with the LinkedIn retargeting and my objective in the next phase is that I would like to continue the growth to 20,000 followers on LinkedIn and further optimize lead delivery to the sales team together with Albacross.

10k

Identified Accounts

100

Intent Signals Scored

Source of Truth

Robbert Linschooten

PHC Europe Marketing Specialist

The user experience with Albacross was much more simple and intuitive compared to other providers. This is something that made Albacross stand out, and was one of the defining factors in our buying decision.

10k

Identified Accounts

100

Intent Signals Scored

Source of Truth

Josephus Ayoola

Digital and Growth Marketing Manager

Setup

3 steps from Signup to first identified lead

Live on your site in under 5 minutes

Script

Paste one tracking snippet

Drop the Albacross script into your site head – or install via Google Tag Manager. No engineering ticket required.

+- 2 minutes

Connect

Connect your CRM

One-click integration with HubSpot, Salesforce, and Pipedrive. Intent scores and visit data flow straight into your pipeline.

+- 1 minute

Identify

See identified accounts

Within minutes you'll see real companies on your site, scored by intent and ready for prioritization. No migration project.

Instant

FAQs

Frequently Asked Questions

Can I see which companies came from each campaign?

Yes. Albacross shows the identified companies behind your traffic along with where they came from, so you can compare channels by the quality of accounts, not just volume.

How do I target in-market accounts with ads?

Albacross runs IP-based ABM display campaigns and syncs high-intent accounts to LinkedIn Matched Audiences, so your budget follows the companies showing intent.

What does Bombora data add?

Bombora tracks research across a co-op of B2B publishers. In Albacross, it shows which topics a company is surging on, so you can reach accounts researching your category before they ever visit.

Does it work with Google Analytics?

Yes. Albacross integrates with Google Analytics and Adobe Analytics, as well as HubSpot, Salesforce, Pipedrive, Slack and 30+ other tools.

How fast can we get started?

Paste one tracking snippet into your site or install it via Google Tag Manager. Most teams see their first identified companies within minutes.

Is Albacross GDPR compliant?

Yes. Albacross is built in Stockholm for GDPR and CCPA and identifies companies rather than people.

Prove which campaigns bring in real buyers

You drive the traffic. You can't prove what it's worth.

No proof of quality

Wasted ad spend

Lost credit

Turn anonymous traffic into accounts you can measure and target

See which companies every campaign brings in

Spend budget only on in-market accounts

Show the journey from first touch to demo request

What changes when marketing can see accounts

Reports leadership trusts

Less wasted spend

Aligned with sales

Earlier influence

Albacross helps us turn website visits into real account insight — a faster way to prioritize, retarget, and act on the right prospects.

Albacross has enabled our marketing teams to finally see the impact their work has on sales. I think Albacross definitely was the missing link in our demand engine.

We’ve seen impressive results with the LinkedIn retargeting and my objective in the next phase is that I would like to continue the growth to 20,000 followers on LinkedIn and further optimize lead delivery to the sales team together with Albacross.

The user experience with Albacross was much more simple and intuitive compared to other providers. This is something that made Albacross stand out, and was one of the defining factors in our buying decision.

3 steps from Signup to first identified lead

Paste one tracking snippet

Connect your CRM

See identified accounts

Frequently Asked Questions

Better data. Better pipeline.